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Digital marketing typically refers to online marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.
On the other hand, inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen. As an example, say you want to boost website traffic to generate more prospects and leads. You can focus on search engine optimization when developing your content marketing strategy, resulting in more optimized content, including blogs, landing pages, and more..
Flexible IT offers website management and marketing services for clients that have managed IT services.
Unlike increasing throughput on a production line (making 10% more product is usually fairly simple), the move to 24/7 support is not so linear:
Many agencies offer analytics services as part of their digital marketing packages. They can help you set up tracking, analyze data, and optimize campaigns based on insights.
Attend digital marketing conferences and events where analytics experts often speak or offer workshops. You can learn from their insights and network with professionals who can provide guidance.
Look for QA consultants who specialize in digital marketing or have experience in quality assurance for online campaigns. You can find candidates through online platforms, referrals, or professional networks.